When Gail and Mike opened their home inspection business, Gail got tasked with handling Marketing for the business. “I am not a big fan of marketing and wanted to give him back that job after my first tour of cold calls at realtors’ offices. Some were nice, but most just wanted me to go away, …
Continue ReadingAs realtors, you learn something new every day – especially when it comes to what you say to your customers. We’ve all been there – just as you think you’re about to close a deal, you accidentally say something that makes the buyer think twice about the listing. Or just as someone’s about to list …
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For anyone involved in buying or selling a home, the word “termite” may send chills up your spine. Termites cause billions of dollars of damage each year, more than fires and floods in the U.S. For a seller, finding termites can mean a longer road to selling your home. For a buyer, it may dash …
Continue ReadingIf you’re selling your home in today’s market, there are a lot of homes to compete with. So how do you get an edge on the competition? Home staging has been shown to have a lot of influence over buyers, but it does take a bit of work on your part. Outside of making sure …
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